North Square is a new firm spun off from an established one. In creating that site, we had to showcase that institutional knowledge while demonstrating the flexibility and creativity of a startup, while adhering to regulations and providing easy paths for clients and potential partners to get onboard. We carefully researched audiences, using a series of interviews, conversations, and data analysis to understand what would lead people to move down their sales and marketing funnels.
The site combined easy-to-access financial information, thought leadership, and creativity to tell the North Square story to people who might not know them. We were happy to help the new kid on the block quickly establish themselves as a leader.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.