Since 2001, Orbit has designed and built hundreds of e-commerce websites for companies in Chicago and around the country. Each e-commerce website is designed to both build traffic and turn visitors into customers.
Although clients tend to choose Orbit for custom e-commerce sites that address specific business goals, such as search engine optimization, mobile web design, and maximizing conversion rates, Orbit always starts with the fundamental e-commerce web design principles.
The design of your product pages directly affects your sales. More images and clear information about each product is typically better, especially when presented in an easy-to-use design. All of the information in the catalog needs to be both easy to use for visitors and easy to manage for you. Common features include:
Orbit's shopping cart and checkout process were carefully designed (and rigorously tested) to maximize conversions—i.e. increasing the percentage of visitors who actually become customers. Orbit's goal is to reduce shopping cart abandonment and increase revenue.
We take advantage of the latest and most effective usability techniques to ensure visitors remain happy and continue through the entire process. For example:
To help the shopper's overall experience, our ecommerce sites can typically include other features, such as:
We offer multiple content management systems for managing ecommerce and the product catalog, including several open source options. Orbit has developed ecommerce sites using WordPress, Drupal and our own tool Mighty-Site.
For each project, the goal is the same: to provide an outstanding experience that converts visitors into customers, and make the site easy to manage for the website owner.
Never overlook the basics when it comes to managing a secure e-commerce website.
Orbit also provides:
An e-commerce website has a lot of interdependent parts. It is a bit complicated, yet critical to grow your business. Orbit Support will be ready to provide customer service for routine and integration issues from the challenges of:
Interested? We would be happy to share with you our experiences and help you understand the potential opportunities involved in achieving your goals.
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