The Grieve Corporation

grievecorp.com

The leading industrial manufacturer of ovens and furnaces

Since 1949, Grieve Corporation has been creating high-quality, long-lasting industrial heat treat ovens and furnaces for every industry. They are oven experts who take the time to get to know their clients, building custom products and managing the entire process from design to employee training and technical support.

The challenge

Creating a UX & story-driven ecommerce website

Almost anything can be translated into a digital experience. As we learned through this website redesign, “anything” even includes industrial ovens and furnaces. The Grieve Corp team came to Orbit for help effectively telling their story– who they help, what they do, and how they do it– all while driving traffic and conversions. Their main challenges with this were:

  • Maintaining & improving organic traffic
  • Organizing a high volume of product pages
  • Balancing storytelling & ecommerce functionality

The solution

Improved functionality & custom features

Orbit’s team got to work designing a functional, streamlined, and modern website that would help customers find what they need and take some work off of the plate of their sales reps. Through added functionality, custom features, and expert copywriting and design, we created a better digital experience for the Grieve Corporation and their customers. Some key wins include:

  • Product catalog with custom filtering
  • Production status tool
  • Find-a-Rep feature
  • Resource library

“Our website traffic doubled”

Tony, The Grieve Corporation, shares his Orbit experience

“Our (site) activity is double what it was the last 12 months. If you’re looking for a partner that’s going to help you get where you need to get to, Orbit’s the right group.”

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.