The challenge
Creating a UX & story-driven ecommerce website
Almost anything can be translated into a digital experience. As we learned through this website redesign, “anything” even includes industrial ovens and furnaces. The Grieve Corp team came to Orbit for help effectively telling their story– who they help, what they do, and how they do it– all while driving traffic and conversions. Their main challenges with this were:
- Maintaining & improving organic traffic
- Organizing a high volume of product pages
- Balancing storytelling & ecommerce functionality