The challenge
Generating and converting leads with a unique business model
G2V customers spend a lot of time in the middle of the conversion funnel. G2V needed a website and a conversion strategy to help them move the needle. The key goals were to:
- Create detailed conversion paths for users
- Highlight the precision and accuracy of G2V products
- Ensure that education comes first and products come second
- Create a modern, coherent, and captivating website