Solar simulators for advanced research

G2V Optics is a global leader in solar simulators. They manufacture specialized lamps that mimic the sun’s natural light, and provide this technology to many world-leading researchers, technology firms, and aerospace companies. Their products are used for agriculture, environmental research, solar and renewable innovations, photochemistry and more.

The challenge

Generating and converting leads with a unique business model

G2V customers spend a lot of time in the middle of the conversion funnel. G2V needed a website and a conversion strategy to help them move the needle.  The key goals were to:

  • Create detailed conversion paths for users
  • Highlight the precision and accuracy of G2V products
  • Ensure that education comes first and products come second
  • Create a modern, coherent, and captivating website

The fix

Telling G2V’s story through beautiful web design and compelling site copy

G2V’s conversion process is focused on connecting with their users and forging long-term relationships. Orbit brought G2V’s story to life, creating a modern and inviting website through:

  • Crafting copy that educates the reader and encourages conversion goals
  • Designing web pages that differentiate G2V’s offerings and various conversion paths
  • Telling G2V’s story through beautiful web design and copywriting
  • Focusing on web accessibility to ensure all users can navigate the site

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.