Payroll takes time. For small businesses or households who have to pay nannies or cleaners over a certain threshold, it can be a huge difficulty. SurePayroll helps them cut through the legal and regulatory obstacles, and makes payroll easy. That’s why they needed a site that was just as easy.
The primary conversion on this site was to get a quote. We designed a very simple form that was front and center without taking away from any of the messaging or the imagery. The whole idea was “ease of use.” There couldn’t be any obstacles toward that.
The rest of the site is information-rich and image-full, with testimonials and social proof confirming just how easy it can be. Each service page provided clear calls to action after helping people understand why they may need that service. It is a site that promotes understanding and problem-solving in clear ways.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.