A new online identity for a Georgia bank.
Local banks looking for a way to set themselves apart from the Big Banks are channeling attention into their digital presence. We’ve done a few banks in our neighborhood. BankSouth offered us the opportunity to create a website for their neck of the woods – Georgia.
BankSouth consisted of a bank and mortgage side, and one of their goals of the project was to merge those entities together under one digital identity. Merging those audiences into one site was a big challenge in the content creation for this project.
We also gave the site a lot of developmental and visual whiz bang to make the site a one-stop shop for all financial needs. That included a mortgage banker directory, a mortgage calculator, and a homepage video hero that evokes an emotional reaction to remind you who you’re striving and saving for.
The BankSouth website was a culmination of a 2.5 year project to remake the bank’s online identity. Orbit was happy to deliver and make those dreams come true.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.