Grand Ridge National Bank

Banking & Financial

A boutique banking experience

Grand Ridge National Bank is a 5-star premier boutique bank with locations in IL, FL and MI. Offering personal and commercial banking, financial concierge services and online and mobile banking tools, Grand Ridge is committed to exceeding their clients’ banking needs.

The challenge

Outdated messaging and site structure

Grand Ridge National Bank’s website only showed a glimpse of their long history and great service, and didn’t show their forward-looking approach to banking. They came to Orbit for help telling their story in a more effective way, with eye-catching designs and search-optimized content helping to instill trust and drive more conversions. We focused our efforts on the following challenges:

Thin content
Not mobile-friendly
Outdated design
Missed SEO and CRO opportunities

The fix

Thoughtful content strategy and web design

Orbit Media stepped in to completely revamp the GRNB website. With new services in development, we worked closely with their team to understand their offerings, future goals and commitment to their customers. These insights informed a new and improved design and content strategy that will better connect with users and encourage them to take action:

Keyphrase research, search/conversion copywriting
Creation of new service pages
Accessible, mobile-friendly structure
Engaging and straightforward design

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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