Personas help identify the motivations, challenges and expectations of your target audience. Knowing who you’re trying to reach makes sure you can answer their top questions and compel them to buy.
Visitors are represented by personas, who are based on archetypes of real people. They have names, titles, dreams and wishes. And just like the people they’re based on, personas have real needs.
Building your site to meet the needs of your personas takes the guesswork right out of your site. This is what the Orbit team does best.
Web personas help teams create content and designs that meet the needs of a very specific group of visitors. Once your team knows what people are looking for, they can get to work creating a very targeted experience.
Targeted content eliminates doubt and gains the trust of your visitors.
Developing your site for the people who use it ensures content and design are relevant for your audience. All features, content, navigation, layout and design are targeted to your specific visitors.
This technique helps maximize ROI and conversion.
Knowing who will engage with the site helps the design team determine layout, CTA placement and navigation. And it’s easier to justify design decisions and content requirements when they’re created to meet the needs of a very targeted visitor.
Are you confident your site meets the needs of the people who visit it? Gain more meaningful insight into your visitors by making data-driven decisions that engage the people using your site.