Not-for-Profit Archives | Orbit Media Studios

Transforming the lives of children and families

Illinois Action for Children (IAFC) works with families, caregivers, educators, and communities across Illinois to transform children’s lives. Through their many programs and services, IAFC offers:

Access to affordable and high-quality childcare
Funding, training, and support for childhood providers and educators
Neighborhood and employer partnerships
Financial assistance for early childhood learning programs

The challenge

Confusing navigation and missed opportunities

IAFC came to Orbit in need of a full site redesign for their main website as well as two microsites. IAFC caters to a wide range of audiences, but the existing website was confusing users, hurting their chances of obtaining donors, helping more families, and making important connections. Their key goals were to:

Improve navigation and user journeys for their various audiences
Generate donations
Preserve key rankings
Improve site messaging

The fix

Enhanced navigation, user journeys, & conversions

Creative copywriting, beautiful design, seamless web development, and smart content strategy from the Orbit team led to three site launches for IAFC over three business days. Some exciting wins:

Improved site navigation to cater to key audiences: parents and families, educators, and advocates.
Enhanced site copy to be more personable and conversational
Increased donation opportunities with engaging CTAs and user-friendly forms
Maintained existing rankings and capitalized on new SEO opportunities

Check out these related web design projects

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Webpage of "illinois action for children" showing sections on programs, advocacy, news, events, and resources, with images of children and adults interacting.

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Ronald McDonald House Charities of Chicago and NW Indiana

Chicago CRED

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Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.

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