Andy, my partner, wrote an article recently, “How Not to Buy a Website,” which describes a backwards process that many companies pursue in getting a new website.
The final point of the article stresses the benefits of considering the post-launch life of your new website, not just the short-term goal of building a new website. As Andy recommends, find a partner, not a vendor.
If you are simply buying a website –
he goals are to maximize quality and minimize immediate costs.If you are seeking a web partner –
In other words, a decision based on long-term benefit will result in the appreciating value of that website. Short-term-based decisions could result in a stagnant website or require higher costs to enhance and improve that website.
A long-term view of your website will change your perspective from considering a website vendor to choosing a website partner. You will benefit more from the investment if you give equal or more importance to requirements related after the new website is live.
Things to keep in mind for the long haul:
Good web companies provide expert web design, a proven web development process, web strategy, and project management to build your website.
Great web partners differentiate themselves from other web design companies by providing services and resources dedicated to supporting the business goals for the life of your website.
The following services and expertise are essential to help you achieve marketing goals and fill the capabilities gaps in your company after the website is launched:
A real web partner will stick with you for the long haul by helping with hosting, website and server support, and results-based consulting.
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It’s just hard for me to resist anything from another Barrett.
Other than that, this is fantastic advice for many, many businesses. Unless they have significant in-house web management talent, finding a great web partner will not only make the website a more effective business tool. It will probably serve to make it cost effective as well.
@barrettrossie Barrett’s are hard to find. Based on your website, it sounds like you know a few things on the topic. Thanks for the comment!