Andy, my partner, wrote an article recently, “How Not to Buy a Website,” which describes a backwards process that many companies pursue in getting a new website.
The final point of the article stresses the benefits of considering the post-launch life of your new website, not just the short-term goal of building a new website. As Andy recommends, find a partner, not a vendor.
If you are simply buying a website –
If you are seeking a web partner –
In other words, a decision based on long-term benefit will result in the appreciating value of that website. Short-term-based decisions could result in a stagnant website or require higher costs to enhance and improve that website.
A long-term view of your website will change your perspective from considering a website vendor to choosing a website partner. You will benefit more from the investment if you give equal or more importance to requirements related after the new website is live.
Things to keep in mind for the long haul:
Great web partners differentiate themselves from other web design companies by providing services and resources dedicated to supporting the business goals for the life of your website.
The following services and expertise are essential to help you achieve marketing goals and fill the capabilities gaps in your company after the website is launched:
A real web partner will stick with you for the long haul by helping with hosting, website and server support, and results-based consulting.