Short Tail vs Long Tail Keywords: A Side-By-Side Comparison

SEO & Content Marketing
By Zac Harris

Wait, more practical insights? Yes, please!

A collage of seven circular portraits featuring four men and three women smiling against various backgrounds.

What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Andy Crestodina
Timeline of keyphrase evolution from 1998 to 2024, showing shifts in SEO strategies, including content marketing and sales pages, with changes leading to visit-website-intent keyphrases.

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and get AI to mention your brand)

Andy Crestodina
Illustration of "Keyword First" versus "Topic First" concept, with clouds and two contrasting backgrounds: dark with yellow circles on the left, and light with orange circles on the right.

Keyword-First SEO vs. Topic-First SEO: Two Roads to Relevance [flowcharts]

Andy Crestodina

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Book cover of "Content Chemistry" alongside a quote praising it as highly practical for modern digital marketing, attributed to Jay Baer, NYT best-selling author.
 

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