Your company may have invested a lot of money in a new website in the last few years, and it is not mobile optimized. If you are looking at Google Analytics, you will see that mobile traffic is increasing every week! In fact, according to Gigaom.com, Black Friday sales on smartphone-optimized websites were up 187% this year.
Screens for web use today are both very small and very large compared to the web users’ experience 3 years ago.
There is either a lot of empty space on big screens, or seems really tiny on small screens.
If your site is not responsive, it may require a lot of pinching and zooming. Test your site. If it is a pain for you to navigate and use, it will be for your potential customers.
Are everywhere; your website will likely appear really small, and in some cases will not be usable on mobile browsers.
Ironically, the older the website, the more optimized it is for small screens! Designs for 800×600 pixel resolution actually scale ok on a tablet in landscape mode, but the fingertip may be too big relative to navigation and links. Feel free to kill me with comments!
According to Harvard Business Review, “the easier a brand makes the purchase-decision journey, the higher its decision-simplicity score.” Make it easy for your users to access your site and get to the content they need and want.
Are usually far away from the viewer, and though the website will appear as intended, it will seem small from across the room.
Most people accept that increasing the zoom on the browser will suffice in a usable and pleasant website experience.
Responsive web design is when your website is designed and programmed to be fully optimized on various screen sizes and devices.
All work is “behind the scenes” and would not disrupt your website administrators, your marketing team, or your website users.
Your website should look and behave the same or better on desktop and large screens.
Your website should respond (or adapt) to mobile size screens to provide an optimized experience with larger fonts, collapsed navigation, larger hit states for fingertips, and scaled images.
Time on-site for mobile users should increase.
Conversion percentage for lead forms and ecommerce transactions should increase.
Sharing of website content by users on mobile devices should be a seamless experience.
Website design is evolving to ALL of the technology used to interact on the web. Compared to newer websites,
Your website may soon look out of date.
Your competitors may present a better message and take your customers.
Practicing a “content first” design strategy will have a profoundly positive impact on your marketing.
Content within the page is engaging with supplemental graphics or data
Content fluidly responds to the size of the screen whether small or large
The messaging is designed to draw the reader in and motivate them to take action
A new responsive, content-first designed website will be expensive.
Extend the lifespan of your current website with a responsive retrofit and save up for the next version of your website!
When is it best to retrofit a site versus scrapping the site and redesigning the whole thing responsive?
You would want to weigh the development costs and effort of both options.
If the current site is relatively new, and it was not built with a responsive framework, the best approach may be a retrofit.
If there are custom features that would need to be rebuilt, it may be cost prohibitive to do a full rebuild and go with the retrofit.
If the website is past its shelflife, it’s likely best to just do a responsive redesign.
Ok great. Thanks for getting back to me on that! That makes sense. I didn’t know if things like the content management system and size of the site came in to play or not. I like the approach of weighing your cost and looking at the age of the design of the site.
Thanks for the help!
What makes a website a bad candidate for a retrofit?
What are your thoughts?