gohealth.com

A trusted Medicare marketplace

GoHealth is a broker of Medicare plans, acting as an advisor and agent to educate and guide consumers during their enrollment. With the help of licensed insurance agents and unique technology, GoHealth makes it easy for people to find Medicare plans that fit their unique needs and budget.

The challenge

Disorganized content and site navigation

GoHealth’s old website maintained a lot of information that wasn’t easy to find or navigate. They came to Orbit for a site redesign that would look and perform better, while supporting their mission to improve the insurance enrollment process. There were a few key challenges and goals:

  • Improving the jumbled content and site navigation
  • Migrating over 500 pages of content
  • Helping more users through search engine optimization

The solution

Highlighting the user journey

Orbit’s design, development, and copywriting teams collaborated to create a high-performing and optimized site that supported the user journey and GoHealth’s mission. Here’s how we did it:

  • Restructured the site navigation to reflect key user journeys
  • Wrote, organized and optimized content for SEO and UX
  • Custom development to support unique filters, search features and plan types
  • Manual content entry, testing and QA for accessibility and UX best practices

Partner with Us

Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.