The Content Marketer’s Guide to Google Analytics [Infographic]

Analytics |SEO & Content Marketing | 9 Comments

By Andy Crestodina

Google Analytics (GA) is big. There are 100+ reports and millions of possible ways to look at them. But GA doesn’t have to be difficult or confusing. Let’s break it down so it’s easy to understand.

These are the ABCs of Google Analytics. Each letter is a different aspect of Analytics, with a quick definition. Even if you already know all 26 of these, this should be a fun, visual review of the concepts.

That’s it! We hope you enjoyed our ABC breakdown of Google Analytics. If you’d like to share this with your audience, feel free! Here’s a bit of code you can copy and past into your site to make it easy.

<img src=”https://www.orbitmedia.com/wp-content/uploads/2016/07/The-Content-Marketer’s-A-to-Z-Guide-to-Google-Analytics-1.jpg” style=”max-width:100%; height:auto;” alt=”The Content Marketer’s Guide to Google Analytics” />Source: This ABCs of Analytics was designed by Visme and originally appeared over on <a href=”https://www.orbitmedia.com/content-marketers-guide-to-google-analytics/”>Orbit Media’s Blog.</a>

Special thanks to Visme for their brilliant visualization. They have a great tool for making your own infographic like this one.

And a big thanks to our friend Barry at Feldman Creative. This little gem was his idea.

Wait, more practical insights? Yes, please!

Andy Crestodina

Co-Founder / Chief Marketing Officer of Orbit Media

Andy Crestodina is the co-founder and CMO of Orbit Media. He's an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. You can find Andy on LinkedIn and Twitter.

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Comments (9)

Kamil on 8/16/16

Great article. So many people don’t realize all these important things. Thanks to your article many people will understand the importance of google analytics, content and everybody who is serious should keep eye on all the tools that Google Analytics provides. Thanks for awesome info graphics. Shared!

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Stelian Ionut Epure on 7/30/16

Great info! i share this

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Tom Bukevicius on 7/27/16

Beautiful piece of work, Andy and Barry. Can’t agree more with ZERO. Taking action on the reports is key.

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Akhil on 7/27/16

Wow… That was really an amazing post going to share this infographics on my website

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Kevan Vic Shari (@KevanVShari) on 7/26/16

Clever. Handsomely!

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Diane Seidle on 7/21/16

Great execution of Feldman Creative. Am going to share.

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Marty Vernon (@martyvernon) on 7/21/16

You crushed it homie. So complete, so nice. It also doubles as a nice checklist.

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Patience Kramer on 7/21/16

Brilliant and practical. And maybe the most important point was made at the end:Take action. Data without action is like…a postcard without a stamp? (Another Andyism that I can’t quite recall, but you get the idea.)

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- Andy Crestodina on 7/21/16
  
  Thanks for the little note, Patience! Always nice to see you here.
  
  Yes, actions affect marketing! Data alone does not.
  
  Hope to see you soon!
  
  Reply

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