The Content Marketer’s Guide to Google Analytics [Infographic]

Andy Crestodina

Google Analytics (GA) is big. There are 100+ reports and millions of possible ways to look at them. But GA doesn’t have to be difficult or confusing. Let’s break it down so it’s easy to understand.

These are the ABCs of Google Analytics. Each letter is a different aspect of Analytics, with a quick definition. Even if you already know all 26 of these, this should be a fun, visual review of the concepts.


That’s it! We hope you enjoyed our ABC breakdown of Google Analytics. If you’d like to share this with your audience, feel free! Here’s a bit of code you can copy and past into your site to make it easy.

Special thanks to Visme for their brilliant visualization. They have a great tool for making your own infographic like this one.

And a big thanks to our friend Barry at Feldman Creative. This little gem was his idea.

What are your thoughts?

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Comments (9)
  • Great article. So many people don’t realize all these important things. Thanks to your article many people will understand the importance of google analytics, content and everybody who is serious should keep eye on all the tools that Google Analytics provides. Thanks for awesome info graphics. Shared!

  • Great info! i share this

  • Beautiful piece of work, Andy and Barry. Can’t agree more with ZERO. Taking action on the reports is key.

  • Wow… That was really an amazing post going to share this infographics on my website

  • Clever. Handsomely!

  • Great execution of Feldman Creative. Am going to share.

  • You crushed it homie. So complete, so nice. It also doubles as a nice checklist.

  • Brilliant and practical. And maybe the most important point was made at the end:Take action. Data without action is like…a postcard without a stamp? (Another Andyism that I can’t quite recall, but you get the idea.)

    • Thanks for the little note, Patience! Always nice to see you here.

      Yes, actions affect marketing! Data alone does not.

      Hope to see you soon!

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