Green Web Design

A website with an important purpose.

Websites don’t always have to be for tangible products and services. A website with a cause, such as environmentalism, serves an important purpose, too. And these sites aren’t just like any other site. Differences in strategy and design make these websites distinct.

Two screenshots of Coho website

Show your cause

Most green websites aren’t selling products. These sites have a specific purpose, such as a policy issue or an education initiative. They’re making an effort to affect change in the public arena.

Because of that, the site requires more than a basic marketing strategy. The goal: to make the case for action more compelling by adjusting the strategy.

Consider features that will help your visitors understand the issue. Sometimes, with a little bit of programming, you can create tools that make a better case.

For example, you can tell people how to conserve energy in order to cut emissions. Or, you can make your argument more powerful: Invite your visitors to use a tool that calculates their own potential emission reduction – the difference they can personally make. This hits closer to home. It’s not theoretical, it’s real.

In other words, showing is always more powerful than telling. This gives interactive medium, like the web, advantages over passive medium, like television.


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Know your visitors. Know what drives them to action. Understand how to solve problems. We’ll build a website that gives them everything they need.