Unraveling GA4 Reporting

Name: Unraveling GA4 Reporting
Start: 2024-02-27T00:00:00+0000

You finally got comfortable using GA4 on a regular basis, putting together reports on sessions by channel and the number of conversions. But now you need to deliver some advanced insights and you’re feeling stuck.

In this video Dana share her top tips for using GA4 reports and explorations, and when to turn to Looker Studio or other advanced analysis tools.

Want to work with Dana?

Get her GA4 training courses for agencies and for marketing and communications teams.

About the speaker: Dana DiTomaso

Dana is President & Partner at Kick Point and Founder & Lead Instructor at KP Playbook, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value.

In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta. In her spare time, she enjoys yelling at football players and collecting hobbies.

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