Data-Driven Personalization: Build a Competitive Advantage Through Data, CX, and AI

With the rise of AI tools converging with audience’s expectations for more personalized customer experiences, digital marketing teams must shift from persona-driven to personally-driven. Hyper-specific messages that speak to your audiences is the way to win, but how do you do it with limited resources?

Digital marketing expert Zontee Hou explores her framework for personalization-driven marketing and shares examples of businesses that are doing it, so that teams of all shapes and sizes can get hyper-relevant.

Additional Resources:

Want more webinars like this?

Sign up for our newsletter, where we share all of our best advice and upcoming events every two weeks.

Sign me up

Want more events like this?

Jump on our newsletter to snag our best tips and stay up-to-date on upcoming events, all delivered straight to your inbox every two weeks.