Data-Driven Personalization: Build a Competitive Advantage Through Data, CX, and AI

With the rise of AI tools converging with audience’s expectations for more personalized customer experiences, digital marketing teams must shift from persona-driven to personally-driven. Hyper-specific messages that speak to your audiences is the way to win, but how do you do it with limited resources?

Digital marketing expert Zontee Hou explores her framework for personalization-driven marketing and shares examples of businesses that are doing it, so that teams of all shapes and sizes can get hyper-relevant.

Additional Resources:

• 5 Steps to AI Readiness for Marketing Leaders (Webinar)
• ​5 Steps to Power Marketing Decision-Making Through Data
• Generative AI for Content Marketers:10 Ways to Use Artificial Intelligence for Productivity and Performance (Webinar)
• Funnel.io

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