The McCrone Group helps scientists and analysts solve their most difficult materials and particle identification problems, along with day-to-day materials analysis needs.

When The McCrone Group came to Orbit, they were facing a major challenge: bringing their three business units together under one website and improving user experience for each unique target audience.

By merging all of their sites together under one, we could relate content from one part of the site to another. For example, when you request a quote for a microscope, you’ll see classes available that teach you how to use it. If you read a case study, you get a feed of classes about the technique highlighted or links to purchase the instruments used.

Additionally, students now have a dashboard for managing classes, and searching course offerings has never been easier than it is with faceted search and easy-to-scan listings. Flexible page blocks allow product pages to turn into beautiful splash pages about high-end products.

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Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts who follow best practices and work closely with web strategists and project managers to create your perfect site.

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