When Notrax approached Orbit, they challenged us to build a site that unified their five unique brands without losing their brand equity. We also had to work within a site branded with their best known product line. Using custom landing pages, we gave each brand its own home page and a comprehensive product catalog to search among all brands.
Notrax also recognized that their clients don’t always know which product they need. To help customers discover products, we added a pair of tools: a competitor conversion tool and interactive floor plans. The competitor tool enables clients to find a product from a different manufacturer and its equivalent from Notrax. The floor plans existed in Notrax catalogs, but it took creative thinking and the use of interactive SVG images for them to come to life in a beautiful, useful, and responsive site design.
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.