Orbit launched the Center’s award-winning first website back in 2012; this new site is a total redesign and rebuild based on their goals of integrating beauty with accessibility. Our main focus was to further drive user engagement and to make the site’s thought-provoking content more accessible and user-friendly across all devices. Our mission was to get their ideas across to readers everywhere.
The Center partners with great minds to provide its visitors with a range of responses to each of its questions. We focused our redesign efforts on making sure these crucial, information-dense pages were extremely user-friendly and super easy to share with your peers.
Anyone who visits the site now has the ability to answer a question via a “reader response.” These responses have full detail pages and live alongside the Center curated contributor responses. They can be shared, commented on, and most importantly, they empower visitors to push the conversation.
The Center has full moderation power over all submitted responses.
In other words, much of their site is made up of long-form reads which, prior to the redesign, were not very user-friendly to non-desktop users. The new site has four responsive break-points which we use to optimize every page (and feature) based on the size of the device you’re using.
It’s couch, commute, and desk friendly!
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts who follow best practices and work closely with web strategists and project managers to create your perfect site.