You know copy. You know web sites. But you aren’t an expert in everything you’re creating content for. Subject matter experts know their stuff. They know all the products and services and customer needs…but they tend to speak in jargon.
How do we marry the two? Subject matter expert interviews. Become a subject matter expert on subject matter experts.
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Brian O’Neill is the Senior Conversion Copywriter at Orbit Media, where he works with clients to create engaging, brand-forward, conversion-oriented copy. Beyond those buzzwords, he likes helping you talk about your organization in ways that matter to your visitors. You’ve got a story. Let’s tell it. Connect with Brian on LinkedIn.
Siobhan Climer, Conversion Copywriter for Orbit Media, is fascinated by stories that brands – and the humans behind them – have to tell. She helps clients find their words and craft conversion-oriented copy that compels action. Connect with her on LinkedIn, or Twitter to talk marketing, storytelling, word choice, meter, and, well, most anything writing-related.
