Wine & Webinar: Turning Interviews into Content: How to Get and Use Information from Subject Matter Experts

October 13, 2020 from 5-6pm CT

You know copy. You know web sites. But you aren’t an expert in everything you’re creating content for. Subject matter experts know their stuff. They know all the products and services and customer needs…but they tend to speak in jargon.

How do we marry the two? Subject matter expert interviews.

In this Wine and Web we will:

  • Learn how to conduct an SME interview

  • How to make it an actual conversation

  • How to get the information you need when you don’t know what information you need

  • How to align the conversation in a way that reveals conversions

  • How to turn that into actual content

Become a subject matter expert on subject matter experts.

Can’t make it live? No problem. Register and you’ll get the recording and slides after. 


About the speaker: Brian O'Neill

About the speaker: Brian O'Neill

Brian O’Neill is the Senior Conversion Copywriter at Orbit Media, where he works with clients to create engaging, brand-forward, conversion-oriented copy. Beyond those buzzwords, he likes helping you talk about your organization in ways that matter to your visitors. You’ve got a story. Let’s tell it. Connect with Brian on LinkedIn.

About the speaker: Siobhan Climer

About the speaker: Siobhan Climer

Siobhan Climer, Conversion Copywriter for Orbit Media, is fascinated by stories that brands – and the humans behind them – have to tell. She helps clients find their words and craft conversion-oriented copy that compels action. Connect with her on LinkedIn, or Twitter to talk marketing, storytelling, word choice, meter, and, well, most anything writing-related.