Wine & Webinar: Turning Interviews into Content: How to Get and Use Information from Subject Matter Experts

You know copy. You know web sites. But you aren’t an expert in everything you’re creating content for. Subject matter experts know their stuff. They know all the products and services and customer needs…but they tend to speak in jargon.

How do we marry the two? Subject matter expert interviews. Become a subject matter expert on subject matter experts.


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