What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
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Proper setup of Google Analytics
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Introduction to the most useful reports in your Analytics
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Learn which reports answer which questions and support which decisions
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How to make sure you get the right information out of your Analytics quickly and efficiently
It only takes a few minutes to fix big setup issues and find the nuggets of truth that will make you a better marketer. This presentation is geared toward beginners who are new (or new-ish) to Google Analytics.
Slides:
Additional resources/tools:
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- All of our best top content in one spot. Scan through, pick a topic and discover our best advice, updated and organized.
- How to set up Google Analytics: A step-by-step guide
- Inaccuracies in Google Analytics
- Google URL Builder: How to track campaigns in Google Analytics
- Orbit’s Google URL Builder tool
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