Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Slides:
Additional resources:
- All of our best advice in one spot. Scan through, pick a topic and discover our best advice, updated and organized.
- 26 ways to prepare for the rebound. A playbook for what to do right now.
- Digital content best practices: 7 ways to create (and promote) content that drives awareness, engagement and action
- Blog content writing template and how to use it
- Evergreen content and how to update old blog posts
- Internal linking strategies for SEO
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