Google Analytics Fundamentals – How to Measure What Matters for Your Business

What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?

If you have Analytics, you have insights waiting to be discovered. This is the session where we show you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.

Learn the proper setup (or quick cleanup) of Google Analytics
Get acquainted with the most useful reports in your Analytics
Find out which reports answer which questions and support which decisions
Make sure can you get the right information out of your Analytics quickly and efficiently

It only takes a few minutes to fix big setup issues and find the nuggets of truth that will make you a better marketer. This presentation is geared toward beginners who are new (or new-ish) to Google Analytics.

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About the speaker: Laurel Miltner

Laurel Miltner is the Director of Digital Strategy at Orbit Media, where she works with clients to drive business value from their websites through ongoing visibility, traffic and conversion optimization. Laurel is passionate about creating, testing, deploying, and iterating digital content experiences that delight and deliver results—and teaching others how to do the same. You can find Laurel on LinkedIn and Twitter.