Keyphrases and Content: The SEO Research Workshop for Hands-on Marketers

September 12, 2019 2:30-5PM | Orbit HQ 4043 N Ravenswood, Suite 316, Chicago, IL 60613 Get DirectionsGet Directions

Pick your battles carefully. The battles you can fight and win. In search, this is called keyphrase research. And it’s step zero in SEO.

Do it well, you’re set up for success. Do it badly, nothing can help you. You are… doomed.

This workshop is a hands-on approach to keyphrases and everything that goes with them:

  • Understanding visitor intent
  • Evaluating competition
  • Search-friendly sitemaps
  • Creating the content that indicates it relevance

We’ll share examples, good and bad, of keyphrase performance in the real world. Having researched thousands of phrases over 19 years, we’re sharing our most effective approaches. Improve this skill and you’ll be forevermore prepared to write and rank well for the rest of your marketing career.

The Breakdown:

  • 2:30 pm – Arrive, grab some coffee and a snack, get settled
  • 2:45 pm – Presentation with breaks
  • 5:00 pm – Q&A and beers or soda provided by Orbit

There are only a few spots available for this one-on-one, in-person training with one of the top experts in search engine optimization.

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About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.