Are you getting the most from your Analytics? Is Analytics even set up properly? And which of your marketing activities have the most impact?
In this workshop, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.
- Proper setup of Google Analytics: The Starter Checklist
- A simple introduction to Google Tag Manager
- Quick insights in the main reports
- Using segments, filters and secondary dimensions
- How to collaborate in Analytics: share insights and take action!
You’re a few hours away from finding the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics.
The Breakdown:
- 2:30pm – Arrive, grab some coffee and a snack, get settled
- 2:45pm – Presentation with breaks
- 5:00pm – Q&A and beers or soda provided by Orbit
