Google Analytics Workshop & Masterclass

December 11, 2019 - 2:30 - 5:00PM - Orbit Media HQ 4043 North Ravenswood Ave, Suite 316, Chicago, IL 60613 Get DirectionsGet Directions

Are you getting the most from your Analytics? Is Analytics even set up properly? And which of your marketing activities have the most impact? 

In this workshop, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.

  • Proper setup of Google Analytics: The Starter Checklist
  • A simple introduction to Google Tag Manager
  • Quick insights in the main reports
  • Using segments, filters and secondary dimensions
  • How to collaborate in Analytics: share insights and take action!

You’re a few hours away from finding the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics.

The Breakdown:

  • 2:30pm – Arrive, grab some coffee and a snack, get settled
  • 2:45pm – Presentation with breaks
  • 5:00pm – Q&A and beers or soda provided by Orbit


About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.