April 9, 2019 9:15-9:45AM (PST) Marriott Marquis San Diego Marina, West Harbor Drive, San Diego, CA, USA Get DirectionsGet Directions

Where are they coming from? What are they doing? Which marketing activities are the most profitable? Is everything tracking properly?

This is the session where Andy shows you how to get the maximum value from your Analytics. You’ll learn step-by-step how to set up and structure your Analytics account to measure accurately, find insights and take action. Be prepared to level-up your Analytics expertise.

Inside your Analytics, there are insights waiting to be discovered. But are you taking advantage of the data? Is it configured properly?


  • How to set up (or quickly audit) your Google Analytics configuration
  • What tracks, what doesn’t and how to find the best insights quickly
  • What are most marketers missing when they use Analytics?
  • Collaborate! How to share your insights efficiently and tell stories with your data.

It only takes a few minutes to improve the accuracy of your data and find the nuggets that will make you a better marketer. The truth about your visitors is waiting to be discovered.

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About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.