Content Strategy for Lead Generation

March 28, 2019 2-5PM at Orbit HQ 4043 N Ravenswood Ave, Suite 316 Get DirectionsGet Directions

You are launching a new content marketing program …or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy.

Here is the complete approach to making that bridge a fast-flowing highway of continuous demand. In this session, Andy will do a deep dive into driving leads, from action to outcome. We’ll cover:

  • Who are we talking to and why do they care?
  • What do we publish?
  • And how will it be promoted?
  • Who are we collaborating with?
  • And where are we active?
  • …and finally, goals and measurement

There’s more than one way to generate demand for services. This is one of the best.

The Breakdown:

  • 2:00 – 2:15 PM – Arrive, grab some coffee and a snack, get settled
  • 2:15 – 4:30 PM – Presentation with breaks
  • 4:30 – 5:00 PM – Q&A and beers or soda provided by Orbit

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