How to Audit Your Content and Website for SEO and Lead Generation – Hosted by the AMA

February 23, 2021 from 3-4pm CT

FREE TICKET CODE: ANDYCRESTODINAGUEST …for the first 15 registrants only. Hurry!

The 80/20 rule tells us that 80% of results come from 20% of the efforts. In marketing, it’s more like 90/10.

Especially when it comes to SEO. But what’s getting the results? Which content is in the top 10%? Which pages? Which sources of visitors? In this AMA in the PM session, we’ll cover the tools and tactics you can use to start getting better results from digital, without an expensive website redesign.

Key takeaways:

  • Finding the articles and pages that get the best results from search
  • Measuring the performance of your sales pages
  • Checking the performance of your navigation, links, and calls to action
  • Discovering which actions will drive the greatest impact for traffic and conversions


About the speaker: Andy Crestodina

About the speaker: Andy Crestodina

Co-Founder/CMO, Orbit Media, a Certified B Corp since 2013

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics. You can find Andy on LinkedIn and Twitter.