Everyone is making their predictions about what they think is going to be big in the new year. I guess it’s an unwritten rule somewhere and who am I to break this tradition? Here are our top predictions for the new year. By all means, chime in and let us know what you think.
2011 will be the year when the majority of phones are smart phones. From this point on, most phones in the US will have access to the web… and advertisers will have access to most people through their phones. Considering that mobile phones outnumber television sets and computers (including desktops and laptops) by more than 3 to 1, there is a huge market that is mostly untapped. I think we’ll see a huge push in mobile advertising and more companies considering mobile web design to support their marketing initiatives.
We’ve all heard about the importance of “user generated content” but now we can be much more specific: reviews submitted by customers will affect your search engine rankings. Starting this year, companies will rise and fall (literally), based on their local listing.
When selling a product or service online, video production will become an even more important tool in convincing visitors to take action. Video increases conversions rates on ecommerce websites and is a great way to build a rapport with your customers.
By 2012, you’ll be expecting it. You’ll be disappointed when a site doesn’t have video.
There are roughly 700 million users between Twitter, Facebook (which just surpassed Google as the #1 most visited website), and LinkedIn alone. The web will continue to become more social and shared content will become a more important source of traffic. Social platforms will integrate more with each other. As consumers, we’ll get a little tired of the “like” button. As marketers, we’ll love it.