G2V Optics is a global leader in solar simulators. They manufacture specialized lamps that mimic the sun’s natural light, and provide this technology to many world-leading researchers, technology firms, and aerospace companies. Their products are used for agriculture, environmental research, solar and renewable innovations, photochemistry and more.
The challenge
G2V customers spend a lot of time in the middle of the conversion funnel. G2V needed a website and a conversion strategy to help them move the needle. The key goals were to:
The fix
G2V’s conversion process is focused on connecting with their users and forging long-term relationships. Orbit brought G2V’s story to life, creating a modern and inviting website through:
Since 2001, the Orbit web design and development team has been creating custom sites and managing tricky integrations. We’re content management experts and work closely with web strategists and project managers to create your perfect site.
