The Content Marketer’s Guide to Google Analytics [Infographic]

By Andy Crestodina

Google Analytics (GA) is big. There are 100+ reports and millions of possible ways to look at them. But GA doesn’t have to be difficult or confusing. Let’s break it down so it’s easy to understand.

These are the ABCs of Google Analytics. Each letter is a different aspect of Analytics, with a quick definition. Even if you already know all 26 of these, this should be a fun, visual review of the concepts.


That’s it! We hope you enjoyed our ABC breakdown of Google Analytics. If you’d like to share this with your audience, feel free! Here’s a bit of code you can copy and past into your site to make it easy.

Special thanks to Visme for their brilliant visualization. They have a great tool for making your own infographic like this one.

And a big thanks to our friend Barry at Feldman Creative. This little gem was his idea.

There is more where this came from…

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