Web Video

Text is for robots, video is for humans.

I like visitors. I love viewers.

Years ago, the addition of Flash animation was the popular way a website owner could “outdo” the competition. Later, as a large percentage of websites included animated text and images on their home page, Flash became commonplace, and to a degree, passé. So how does a website distinguish itself today? Video.  

What Makes Web Video so Powerful?

Hearing and seeing someone speak can influence attitudes and affect purchase decisions.  When someone speaks to you – in person or ina video - you’re getting information from three sources: their words, their tone of
voice and their body language. From the combination of these your mind
can decide if the message is credible and convincing.  

If you’re missing any of these three sources, then credibility may suffer.
If you take out the body language you’ll miss the smile, the tilt of the head, or the expression in the eyes. Take out the tone of voice, and you’ve lost the passion, the enthusiasm, or the sincerity. Then you’re left with words…
and you end up with just another web page.

This is why video makes an excellent medium to build trust. Common usage includes:

• Company Leadership - If someone at your business does a good job explaining things, put them on the web.
• Client Testimonials - "Don't take our word for it, listen to our customers." There is simply no replacement for a sincere recommendation.
• Product Demonstrations - don't just tell me how great your product is, show me.
• Special Event Coverage - hosting an event, share the results with your clients

Video Makes your Site More Compelling

Of all your options available, video also makes your site more compelling with the potential of keeping your user on your site longer.

How Can Your Site Best Incorporate Video?

There is not one right answer. At Orbit, we take into account a wide variety of factors do help you decide where and how to utilize video on your site in order to maximize its effectiveness.  Want to know more? We invite you to call us today.