Internet Webmercials

The obvious name for putting a video commercial on the web would be a "webmercial." The term webmercial implies the same concept as a TV commercial on the web, but the audience, delivery, and strategy are very different.

The Webmercial Audience

The typical television commercial is viewed by accident. Whether using digital video recorders to skip tv ads, having the "backup channel" ready on the remote, or getting up for a snack, television ads are actively avoided. Webmercials are actively sought. An interested user of your website would happily watch a one minute video about your company or service. Imagine that!

The Webmercial Delivery

Obviously webmercials are meant to be seen online - in a browser. The standard delivery method for online video is the Adobe Flash Player. Typically, the webmercial would be viewed on the same company's website. Alternatively, the same video would be delivered through streaming video website communities like YouTube and Vimeo.

The Webmercial Strategy

Imagine not having Tivo for a second, and you actually saw a commercial on TV that made an impression. You might go straight to your computer and search for that company's website. Or you might go to YouTube to watch the video a second time. The great benefit to the webmercial over the tv commercial is user tracking. Services like Google Analytics would report that a user was on that site or the page of that site, that the video was viewed, and also how long that user stayed on the page. They also report what the user did next - clicked on the contact us page or clicked away from the site. Video community sites allow users to watch, provide feedback, and share with others.

Text is read by search engines and skimmed by people. Webmercials are watched repeatedly and shared by people.

Contact Orbit about creating a webmercial for your company »