Web Site Design Process

There is only one way to ensure that a web site project actually helps your business and solves your problems: start with a solid process. How the site is built has everything to do with the final result. Start at the very beginning and don't skip any steps.

Discover

Our process begins by understanding the fundamentals. Marketing 101 still applies. Who are you talking to? What are you saying? How will the site get traffic? How will it convert visitors into customers? How will you measure results? Without this planning and forethought, the entire project is at a high risk for poor results.

Design

Web design is functional design. A successful design takes into account not just the client’s graphic standards and input, but also issues such as usability, flexibility and search engine friendliness. An unsuccessful design will be difficult for the visitor to use and difficult for you to update. Our approach requires first building a wireframe that incorporates the planning from the Discovery phase. This ensures that the final look is aligned with the overall strategy. Our creative team is also involved in the construction of the wireframe, so the final design is original and unique.

Develop

This is where web specialists and traditional advertising agencies differ. The development process for good interactive marketing is more like something you'd find at a software company.

Deploy

Now your site actually launches - we'll work with you to ensure your domain transfer or registration is handled correctly and your visitors experience a smooth transition. Our team will also provide training so that you're comfortable maintaining your site and keeping all of its features current.

• web site design • 
• video + motion • 
• print + branding

• strategy • 
• creative • 
• Mighty-Site® • 
• content management • 
• kiosks • 
• identity • 
• collateral • 
• commercials • 
• portfolio • 
• newsletter archive

• 4043 N. Ravenswood Avenue Suite 316   •  
• Chicago, Illinois 60613   •  
• 773.348.4581   
• 

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