Chicago website design company writing pages with informative and search engine-friendly content

Web Content


So simple it's complicated.


Your website content should be clear, directed, and easy to find. Hit that bull’s-eye, and you’ll have a captive audience. Miss it by an inch, and you’ll probably shoot yourself in the foot.

Most of us come to the Internet for one of two reasons:

  1. Gather information
  2. Perform a task

Good web content supports these fundamental visitor needs quickly and intuitively. The content team at Orbit follows a few basic principles:

1. Hit 'em where they're at

The fastest way to lose your audience is to give them information they weren’t looking for—or fail to give them the information they wanted. Good web content isn’t sneaky; it’s smart.

How do you know what your visitors want? Search-Engine Optimization research can reveal volumes.

2. Message first, details later 

For some writers, it’s like putting the cart before the horse. But on the web, it works.

With clear site structure and navigation, you can make an abundance of information available without diluting your initial message. Which brings us to…

3. Let them dig to get deeper 

Don’t assault your site visitors with content. Instead, invite them to drill down for more information.

If readers continue to find what they're looking for, they don't mind a few extra clicks. In fact, by offering visitors a greater sense of control, you can enhance user experience, boost your credibility, and even improve loyalty.

If you’re still reading, we must know what we’re doing. Click on the links below to learn more, or contact us with your thoughts.

WebSite Content Services


  • 4043 N. Ravenswood Avenue Suite 316   •  
  • Chicago, Illinois 60613   •  
  • 773.348.4581   
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