Video + the Web

Times have changed and the web is ready for video.

Most people now have fast connections and virtually everyone has the necessary plug-ins to view video. It’s time to consider combining the two most powerful media in history: TV and the Internet.

Television and video have always been effective because they expect so little of the viewer. When watching video, we simply sit back and enjoy. We are passive receptors and the message comes right in through our eyes and ears, penetrating deep into our brains and stimulating what scientists call “alpha waves.”

But TV lacks the advantages of the web.

You can’t track viewer activity.
Methods for determining who is watching what on TV are very limited. TV has nothing like the real-time traffic statistics of the web.

You can’t personalize the message based on what the viewer likes.
If you advertise dog food on TV, you can bet that a lot of people without dogs will see it. That’s a waste of advertising dollars.

You can’t give the viewer options within a channel.
TV channels are streams of images and sound, but that stream never stops and it doesn’t care who’s watching. If the viewer is especially interested in part of a program, they can’t stop the channel and ask for more information. The stream just keeps flowing, even if you want to dive deeper into a topic.

In short, TV is one-way communication.

TVs can’t listen. But the web can.

Web sites let people explore by going straight to pages they’re interested in and ignoring the rest. Just by browsing, visitors specify preferences - with tracking tools, you can follow their trail, gradually tweaking your message to better speak directly to your audience.

The web lets the viewer get in touch with you easily, with tools such as simple forms and surveys, shopping carts and mortgage applications. Unlike most TV marketing, the web allows visitors to become customers instantly.

Adding video content to a web page with interactivity gives you the best of both worlds: the compelling power of video content and the listening power of the web. You’re seeing more of this powerhouse combination every day. Thinking of taking advantage of these possibilities?

We’re ready when you are.

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