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- web usability
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User Testing

Since every site’s target audience is slightly different than the last, there are no hard-and-fast rules for perfect usability.

We have guidelines. We have insights. But most of all, we have users.

When to Begin

Orbiteers are idealists: we like to test early, often, and continuously. But here in the real world, we know that’s not always feasible.

If you’ve already missed the early option, you’re not out of luck: just a small amount of testing on your current site can reveal huge opportunities for better usability—which means improved ROI and visitor loyalty.

The Process

Since you know your business better than anyone, it’s probably difficult for you to look at your site from the vantage of a first-time prospect.

Orbit’s usability team excels at designing unbiased user tests and interviews, administering them without influencing user opinions, and interpreting results in a format that will be useful for you.

The Price Tag

Every study is unique—just like every budget.

Orbit’s analysts are not only obsessed with great usability; we’re also highly flexible with our methods and processes, so we’ll put together a program that makes sense for your organization.

No matter the size of your usability budget, chances are, the results will outweigh the investment—by a lot. (Take a look at the side bar on this page for proof.)

The Value of User Testing
The statistics on usability testing ROI are downright staggering.

Click here to read a research report on the subject.