Web Strategy

Great design and perfect programming can’t make up for poor strategy. In order to succeed, your site must meet the needs of your business.

Let’s look at 3 general strategy tips for the most common type of website: the Internet marketing tool.

1. Make sure people see it

Never start a web project without a plan for getting people to the site. If no one sees the final product, all your planning, designing, and programming go to waste.

Possible approaches include search-engine optimization, pay-per-click advertising, directory and article marketing, and the world of off-line techniques: TV, radio, print, direct mail, events, word of mouth, and more.

2. Conversion = Clients

A visitor who fills out your contact form or makes a purchase on your site has just converted into a lead or customer.

Appealing design, clear content, and perfect usability are the keys to a strong web-conversion rate—an essential measure of your success.

3. Make frequent (free) updates

Your business will change. It’s inevitable. You’ll have new products, locations, jobs, and victories to advertise.

If your site isn’t built with a plan for making updates, you could encounter huge hidden costs—or struggle with an embarrassing, outdated web presence. Every site that Orbit builds is free and easy to update forever using Mighty-Site.

Begin with the end in mind. Decide how you'll measure success. And remember, good design and good programming are important, but nothing is more important than results.

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