Orbiter Newsletter Archive

marketing & seo
The articles in this section are related to marketing in general and search-engine optimization (SEO) specifically. SEO is the art and science of ranking high in search engines, from keyphrase research to content, link building, and metrics.

strategy
These articles focus on setting online goals, planning websites, and collecting and measuring results. Here, we're looking at the big picture and thinking long term.

usability
Some sites are easy to use and some aren’t. You want your visitors to have a pleasant and informative experience, which means intuitive navigation and usable design. It can be tricky to make your site simple, but these articles will help you get started.

content
Text, images/photography, and animation all combine to form the content of a website. We could even say that the only purpose of design and programming is to present this material. The articles in this section will help you examine, assess, and perfect your site's content.

design
Look-and-feel, interface layout, brand alignment: design is at the center of every website project. These articles focus on the key elements of effective design.

features
Features are the whistles and bells that make sites functional. Common examples include forms, calendars, directories, and login areas. Articles in this section break down the benefits of these various features, giving you insight into when and how to best employ them.

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