OMS Timeline:
1988
Andy and Barrett meet at Deerfield High School.
1990
Barrett and Andy somehow graduate from Deerfield and move on to the University of Iowa, where they room together.
1996
When he's not busy with his full-time gig as a web designer with IRI, Barrett creates interactive comics with Andy using fun tools like Javascript/HTML and Flash.
1997
Orbit Media Studios is established to market these multimedia comics. The Tales of Captain Claybeard becomes the first (and last) such product.
Meanwhile, Frank receives his BFA in visual communications from Northern Illinois University and begins working for a small design firm in downtown Chicago.
1998
Barrett and an associate form the Betta Group Multimedia partnership, offering multimedia and web services through advertising agencies.
1999
Andy joins Betta Group and becomes involved in sales, analysis, and design. Barrett begins building database-driven multimedia.
2000
Betta Group is dissolved. The partners go separate ways. (Long story.) Orbit Media Studios is incorporated as a client-service company, offering custom web design directly to small businesses and to larger companies through agency partnerships.
2002
After 5 years with the same design firm, Frank breaks away and goes into business for himself, growing his freelance identity as Spin Interactive.
2003
Frank connects with Barrett and Andy to discuss a project collaboration. A mutual appreciation begins forming instantly, and Frank suggests a partnership before leaving the office. Within months, Andy and Barrett contact Frank regarding his offer.
2004
Barrett and Andy join forces with Frank. Along with increasingly complex interactive projects and 24 successful launches, Orbit adds new offerings to the client-services menu, including video and print-design services.
2005
Orbit upgrades its content-management tool, and Mighty-Site is born. 38 new sites are launched, and very few require help from Orbit for ongoing updates. The firm continues to grow its print, video, and multimedia offerings, which now include complete tradeshow packages.
2006
Building on a growth rate that has hovered above 75% for the past 3 years, Orbit launches 50+ web sites and expands further into video and print design. Mighty-Cart, Orbit's own ecommerce platform, is upgraded.
With 9 full-time Orbiteers, the team moves into a larger, more comfortable space. The print-design department begins work on major identity and branding projects.
2007
Responding to client demands for sites with embedded video and more intelligent features, Orbit posts $1.2 million in sales and launches a record 75 web sites. Various web, print, and video projects garner 9 awards and honors for the firm.
Orbit grows its menu of offerings to include more in-depth, user-focused strategy and content development. 5 new Orbiteers join the team.
2008
Orbit continues to step up the level of service, design and programming. A new project manager, account manager and designer are added to the team. Skills of the development team improve as Orbit takes on more technical projects. The video team produces
18 video projects
including three promotional videos for Orbit itself. The interactive team launches a record
86 websites
Technical upgrades of 2008 include:
- Orbit's ecommerce checkout process benefits from a thorough usability study and enhancements
- Mighty-Site Version 2.0 helps clients manage large numbers of pages and manage images for the web
- Quality control measurements are added to our project management tools
Next
Video will become a more important tool in achieving results for clients, as competition online increases. Web 2.0-style community features will be a successful tool for some clients. Building sites for mobile devices will become a more common request.
As more emphasis is placed on return on investment, Orbit will make Google Analytics setup a standard part of our process. To get the best results within limited budgets, Orbit will keep an eye on what should be done by focusing on analysis, usability, and conversion: turning visitors and viewers into leads and customers for our clients. |