- Chicago web site design
- strategy
- creative
- Mighty-Site®
- ecommerce
- web content
- web usability
- web features
- web site design process
- video + motion
- DVD/CD-ROM
- video + the web
- tradeshow + kiosks
Orbiter Newsletter Archive
April 2008
Graphic Design vs. Interactive Design
There are risks involved when someone who thinks in terms of paper and inches starts creating designs for screens and pixels.
In our April 2008 article, we look at what makes web design so different, and we talk about what to look for in a site designer.
March 2008
4 Degrees of Integration
You can take advantage of third-party tools on your site in a myriad of different ways. The question is, how closely do you want to be tied to those tools? And how do you want your visitors to perceive the relationship?
In our March 2008 newsletter, we look at 4 degrees of integration—4 ways
that your web site can connect to other sites and tools.
February 2008
Write for Robots. Write for People.
If you want people to find you, you have to speak to search engines. But if you want them to stay, you have to speak to people.
Writing for search and writing for visitors are often competing endeavors. Successful web content strikes a perfect balance.
We explore the basics of visitor- and search-focused content in our February 2008 issue.
January 2008
popularity contest: The 3 Most Requested Web Services
Looking back over the many great projects Orbit worked on last year, we notice a trend: our clients request 3 key services more than any others.
Simply put, people want sites that are easy to fin, easy to update, and easy on the eyes.
In our January 2008 issue, we explore the 3 specialized web-site services that bring those goals to fruition.
December 2007
Re-Inventing Wheels, Maps, Galleries, & Blogs
You don’t have to cut corners to make a carefully budgeted site look like a million bucks.
One great solution: consider integrating some of the quality applications already available (and often free) online.
In our December 2007 issue, we present the Third-Party-Tool Hall of Fame.
November 2007
forms vs. links: The Final Smackdown
You’ll only find it here: the no-holds-barred contest we’ve all been waiting for.
Should you pepper your Web pages with e-mail links? Or can you save yourself headache and improve your bottom line by using contact forms instead?
We've pitted the form and the e-mail link head-to-head for a knock-out match. The action unfolds live in our November 2007 issue.
August 2007
learn this phrase: Conversion Rate
For an ecommerce Web site—or any Web site, for that matter—the key to profitability is to succeed in turning visitors into customers.
In our August 2007 issue, we outline some great tips for boosting your Web conversion rate.
Dian Sourelis
Brainforest
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