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Information Architecture

Information architecture: the process of structuring websites for improved ease of use.

Well, that’s our definition. It’s streamlined, like the navigational structures we like to build. For a more complete description, check out the IA Institute’s website.

How to Begin

Maybe your users are contacting you for support too often. Perhaps they’re not sticking around, and you don’t know why.

Or maybe you just started a new web project, and you're wondering how to organize the site.

You can begin building a more user-friendly architecture at anytime—whether you’re just starting out or you’re improving a site that’s been up for years.

User Input

At Orbit, our favorite usability rule is this: Check with your users early and often.

Ideally, this means that we start gathering user perspectives before drawing up blueprints for the site structure. But through focus groups, sorting studies, prototyping, and more, we can elicit visitor feedback at any stage.

Architecting Your Site

Working with your target audience, we research the ways your visitors interpret your offering. We learn about where they’re likely to get lost, confused, or frustrated. And using this information, we help you design and implement the ideal flow for your content.

The ROI of IA
Intuitive site navigation can make a powerful impact on your bottom line.

Click here to read an article on the subject in Digital Web Magazine.