Creative

When our clients ask us, "What is my site going to look like?"

We answer, "What does it need to do?"

Good design is hugely important. An appealing web site can make a company look substantial and credible, professional and established. Alternatively, bad design reflects poorly on the company, and at some point, an incompetently designed site is worse than no site at all. In short, the web site is the face of your business and a clean, honest look can quickly build trust and rapport with your visitors, making them want to get in touch.

However, looks aren't everything. Some sites are beautiful, but hard to use. Depending on your goals, easy-to-use might be more important than good-looking - if you're on the IRS site hunting for a tax form, you'll be more impressed with easy navigation than fancy graphics. The important thing to remember is that appealing design is essential, but usability can't be ignored. Web design is functional design.

It is also critical to align the site with the goals of the business. Does it answer the visitors’ questions? Is it easy to find information? Does it appeal to the right audience? Is it easy and free to update? Design is important, but strategy rules. Remember, the most useful, effective and profitable web sites aren't always the prettiest.

With some web design companies, you give them a project and they say, "We'll be back next week with three designs!" But without planning and analysis, how will they know what to design?

 

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• Chicago, Illinois 60613   •  
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