As a leader in the card-linked offers industry, an effective website was an absolute necessity for Edo. They came to Orbit with a problem: they had an attractive website that was underperforming—both in converting visitors to leads and in ease of use for site administrators. As a solution, we built a custom, responsive WordPress site with an extensive resource library that showcases everything from videos to infographics. There are also flexible page templates which allow for different features to be used in combinations that best suit the content, and we added clear calls-to-action.EdoInteractive.com
Edo came to Orbit with a library of resources they had created to address needs of a variety of industries and business types that they served, and our job was to make the library easy to manage and easy to explore. By making the navigation highly visual, it is easy for a visitor to find their way to relevant information, and the familiar WordPress administration makes managing the library a simple task.
Edo came to Orbit with an OK design and brand image, but a website that was impossible to maintain and didn't engage or convert. We focused on points where we knew we could make a measurable gain, such as newsletter subscriptions, blog commenting and engagement, and content cross-promotion. These changes had an immediate effect of increasing total page views by 45.2% and increased organic traffic by 30.65% in the first month it was live.
"We worked with Orbit to launch a website that could grow with our business. The team not only outlined our needs for today- but helped us plan for tomorrow, by introducing a scalable design to house all of our content that looked great on desktop and mobile alike. The team also helped us with a content plan to ensure we were gaining visibility with key customers. Since launch, we've seen great gains in visitors and leads. Our website, newsletter and social channels now work together for a cohesive brand experience across all of our online channels."
—Alan Dodaro, Sales Development Manager, Edo interactive
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