The Orbiter

The main sources of website traffic are email, social media, pay-per-click and search engine optimization, and direct traffic. The activities behind each are distinct.

Imagine your site weighing anchor and pushing off from the dock, headed out to sea for a fishing trip. The farther you go, the more fish you’ll catch. You want to go far, you want to go fast, and you want to go without breaking your back (or your bank account) in the process.

You’ve got three main options: row, sail, or fire up the motor. Read More >

Content marketing is serious business these days. The vast majority of consumers prefer to learn about a brand through a series of articles rather than an advertisement (even though they know a company is selling something). And 60% of consumers say that this type of marketing positively impacts their view of a company creating content. We also know that blogging has a significant impact on overall website traffic. Read More >

When you write for web, you have two audiences: human visitors and search engine robots. You’re writing for (and fighting for) both armies. Every piece of content is a chance to rank in search and connect with readers. Read More >

Saddle up! It’s time to clear the tumbleweeds out of your blog and wrastle up some content. Even if your well of ideas is as dry and dusty as the South Dakota badlands, here are some classic content ideas that’ll get your site back on the trail.

So get your spurs on. Let’s ride!  Read More >

If you know about BuzzFeed’s founder Jonah Peretti, then you know he’s obsessed with viral content. BuzzFeed, the home of cat memes and stories such as “48 Pictures that Perfectly Capture the ‘90s,” receives 14 million unique visitors per month. Read More >

That web page isn’t going to rank itself! Search engine traffic is the outcome of a set of deliberate steps. It’s not as complicated or mysterious as you’d think. There are three key ingredients behind every listing in every search results page: Read More >