The Orbiter

Have you ever gotten a couple proposals for having work done, and the prices are wildly different? We all have at one time or another.

Many times we are at the mercy of those presenting the proposals to decipher the difference. When they explain it, everything they tell us makes sense yet doesn’t help us differentiate and make a decision.   Read More >

Google considers more than 200 factors when ranking websites, but none are more important than links. When many websites link to a page, that page is more likely to rank in search engines. Link popularity matters. A lot. Read More >

There are many options to creating a mobile presence for your business. I’ve identified the top four. If you intend to have an informed conversation, here is a mobile website guide to help you out. Read More >

The date is set. The venue is booked. Now you just need to get people to show up. Worried? Maybe a little? Don’t be.

If you’re not sure how to market an event, here’s a list of 50 event marketing tips.You don’t need a big advertising budget or celebrity endorsements to make this work. Just use this list as your event marketing plan. Here are our best practices for filling a room… Read More >

It’s very clever. Google Analytics combines Javascript with cookies to track all kinds of data about visitors. You don’t need to install anything on your server, and they don’t need to look at your log files. It’s brilliant, but it has its issues.

Here are 21 ways in which Google Analytics is inaccurate. Read More >

When I am not designing stellar websites for clients, I spend my time writing a food blog, and every now and then, I give talks to other bloggers about improving their blogging.

I had the opportunity to give a talk recently in San Francisco to a group of new and veteran food bloggers about ten things that they could do to make their blog more awesome. These little tips cover a broad range of blogging sins and traps. The PDF of the full presentation is available to download. Read More >