Inside Orbit with Sarah McCabe
Once a week I get to feature one of our amazing Orbiteers on our blog. This week, I’m very excited to introduce you to Sarah McCabe, Web Strategist extraordinaire.
Sarah is on the front lines here at Orbit. She spends hours gathering requirements, talking to potential clients, and making sure that we’re going to be the best fit and get the best results for our clients.
If you’ve ever met her in person, you’ll agree that she’s the nicest person you’ll ever meet, she’s always got a smile on her face, she can belt out a tune (best done while driving), and one of these days I’ll convince her to be my personal shopper.
Let’s find out a little more about this great human…
Where are you from?
Pure Michigan. Let me show you…right about heeereee.
What made you decide to become a Web Strategist?
My background is in digital marketing and account management, but I don’t think I said, “today is the day I am going to become a Web Strategist!”, with fireworks going off in the distance. I love building relationships, listening to people, solving problems, being creative, managing details, and working with wicked smart people, so being a web strategist is exciting and a perfect fit for my passions. Plus, I get to use words like strategery and technopotamus.
How’d you land at Orbit?
I have a friend who knew Andy, Orbit’s Strategic Director, and Orbit well. I was looking to grow in my career. Orbit was in the works to hire a strategy role. He introduced us. An interview, a few drinks, and some intros to the Orbiteers at the Long Room later, I happily accepted. The pieces all just fit together. Voilà!
To RFP or not to RFP? Where do you stand?
Oh. My. Goodnesssss. How much time do you have? I think that there is a sweet spot right in the middle – a bit of a goldilocks complex here. Not too hot…not too cold…just riggggght.
In my experience working with clients, I wouldn’t spend tons of energy putting out a formal RFP right off the bat. I would recommend having a good understanding of your goals, business requirements, and planned resources for the project. Open yourself up to conversations with potential web partners to see how you’ll work together, learn their style and expertise, meet their team, understand their process.
For Orbit, a crucial part of the initial web strategy is listening and learning about the current website, building relationship, understanding the ins and outs of the business, and then the recommendations and project plans are formulated. When we can closely collaborate with a client on requirements, timelines, budgets, technology, it allows for a very successful project in the long run! Todd has some really great thoughts on this too!
What’s one tool or trick that makes your life easier?
Stay organized. Organization is the key to happiness (duh you guys!). If you ever want me to school you on your email inbox, keeping your calendar in tip-top shape, or color coating your closet…then I’m your gal.
What industry blogs or sites do you read religiously?
I think everyone is going to be underwhelmed here. I love beauty, food, and lifestyle blogs. I’m a big fan of Next Draft and you can never go wrong with KISSmetrics. I also love our blog. The Orbiteers are my walking blog – so many smarty pants to learn from here at the office.
Who’s your hero? Why?
I’m with Kurt here, I don’t have just one hero. I have soooo many good people in my life that inspire me, teach me, push me, and love me. I’m reminded daily of the kindness of humans, and how genuinely awesome things can be.
Guys – there are too many people to choose from. I got lucky.
What’s one tip that you can give a client about redesigning a website?
Meet the team and understand the process of redesigning your website. You’re going to be working closely together for the next 4+ years. Relationship is key! Also, have fun
What motivates or inspires you?
Solving problems. Listening. Collaborating with a team. Being helpful. Being positive is also a big motivation. I like to bring positivity to any situation.
Other inspirations include: handwritten notes, quality time with friends, crossing a finish line, trusting your gut, laughing, singing in the car, being authentic, enjoying life to the fullest.
What’s one thing that most people don’t know about you?
I’m a beauty-a-holic accessorizing extraordinaire. You need a nail polish to match your date night outfit? I got you. What tie should you wear to the wedding? Not that one. Green or blue? Both. You get the point here
How many cups of coffee do you consume in a day?
I try to stick to one. But it’s big – eek! Right now my summer-coffee-treatsie-go-to is a venti iced coffee with a smidge of soy. Juuuust in case you want to swing one by my desk
What’s your favorite nickname and how did you get it?
Most people call me Mini. It’s a nickname I’ve had since college. There are a million varieties of it though – mins, minimins, minifred, missmcminigan, auntie mini, and mini, mini more (see what I did there, eh, ehhh).
If you could see any band (past or present) who would it be?
Ummmm, I like music and all, but I’m not the biggest concert fanatic. Can I choose something else? How about being a judge on Iron Chef or sharing a meal with Anthony Bourdain in Paris? Shopping with Tim Gunn? Possibly being best friends with Beyoncé? Ok, good.
What beer do you currently have in your fridge at home?
My husband has a whole buncha flavors – but I’m more of a wine-o myself. Give me a glass of red, a glass of bubbles, or a G+T and I’m in a good place.
What do you like to geek out on?
The Food Network. Restaurant reservations. Being fancy. TV drama series. Planning anything and everything. Running. Travel.