All Natural Web Design
You’ve been in the kitchen cooking up a brand new website or even tweaking a current site with some new flavors, and it’s almost time to dig in. It has everything you want; you have been involved in every step of its creation, and you are ready to show the world just how tantalizing it is…but it is unfinished.
You can slather it with SEO galore, but it’s missing one crucial element: content! I know you are saying to yourself, “Oh, content. I’ve had it in the bag for months now.”
But take a step back; is it the right kind of content? The kind that will leave you feeling full and satisfied, that will make you feel great?
When it comes time to create or modify things like images, graphics, testimonials, headlines, and blog posts, what are you going to add? Something all-natural or something processed? As a nutritionally-inclined web designer, I recommend the all-natural web design approach whenever possible, and here are the reasons why.
1. It’s Good For Your Image.
You wanted that modern, sleek, one-of-a-kind website that’s well-crafted and authentic. You want your site to stand out among of a sea of other sites jockeying for clicks and conversions. Picture any aisle in the grocery store; your website is essentially a digital package for your business and your brand.
By going all-natural, you are choosing to expose your company’s core through unique visuals and honest, engaging messaging, which is going to give you an edge on your competition. By ditching the hokey stock photos and outdated content, you can start to bridge the gap between you and your customers. You may want to read up on the 7 Deadly Sins of Visual Branding.
We’ve been force fed the same additive web ingredients, and just like the chemicals they pump into our food, we have already grown resistant to them. In this case, “disconnect and disengage.”
2. It’s Good For Your Audience.
Once you decide on your image and your ingredients, it’s in the hands of the consumers. How is your new site going to make your audience feel? Will they be delighted and invigorated by your fresh calls-to-action, your eye-catching and informative graphics, your down-to-earth web personality? Or will they be searching for that back button when greeted with a processed, generic experience?
Having control over what goes into your site and knowing where your content comes from cuts down on those uneasy and uncertain feelings to which consumers are constantly exposed. You have the power to make people feel good, feel assured, and – well – feel anything!
3. Is It Worth It To Splurge?
But is going natural really worth the cost? Hiring a photographer, sourcing one-of-a-kind images, using a copywriter for the punchiest headlines, or even getting a branding agency to spruce up your dated logo can all come at a premium. However, according to top web nutritionist Dr. EJ Chrome, “If you can afford it, do it. Generic online content, such as processed stock photos that are capable of killing messaging, is not good for your site’s health.”
Some may say that there is no empirical evidence that fresh content is superior to conventional content. I would take that with a grain of salt.
Putting in a little thought and extra effort goes a long way. Use this web content checklist while thinking about what you would like to see and feel when browsing websites. There are many places to find resources, and some are closer than you think. For example, a college student or a friend who is good with a camera or that new receptionist who has a punchy way with words. It’s this kind of thinking that will set you apart and shed a positive light on your new site.
It’s up to all of us to keep the web a better place, so the next time you are preparing content for your site, are you going to fall back on your processed habits or enrich the web with an all natural approach?