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	<title>Orbit Media Studios Blog</title>
	<link>http://www.orbitmedia.com/blog</link>
	<description>...in our own words.</description>
	<lastBuildDate>Tue, 26 Jan 2010 02:41:18 +0000</lastBuildDate>
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		<title>Orbit’s Own Recipe: Blog Casserole with Newsletter Sauce</title>
		<description><![CDATA[Ever wonder how a web marketing company uses the web to market themselves? In this issue we invite you into our kitchen to share one of our most effective marketing recipes. So come on in and smell what we're cooking... ]]></description>
		<link>http://www.orbitmedia.com/blog/2010/01/orbit%e2%80%99s-own-recipe-blog-casserole-with-newsletter-sauce/</link>
			</item>
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		<title>What’s the Difference?</title>
		<description><![CDATA[Any company that has looked into getting a new website will tell you that the price range can be enormous… A few thousand dollars? Ten thousand? Fifty thousand?  More?
Some interactive agencies won’t consider projects under $100,000. On the other end, a man once called me and said he built $500 websites and he suggested that [...]]]></description>
		<link>http://www.orbitmedia.com/blog/2009/10/what%e2%80%99s-the-difference/</link>
			</item>
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		<title>Search First, Ask Questions Later</title>
		<description><![CDATA[Searches are an extremely important feature for most sites, as the first step of every user task is finding where to begin. A well-implemented text search generally does a good job when people know exactly what they want, but it’s much less effective if they don’t. To help these individuals, it’s best to start with [...]]]></description>
		<link>http://www.orbitmedia.com/blog/2009/10/search-first-ask-questions-later/</link>
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		<title>Claim Your Local Listing in 19 Places</title>
		<description><![CDATA[Search engines are changing.  You may have noticed that any time you search for something in your area, you get more than the usual list of results, you get a map with some links next to it.

In Google, the map is called the “One Box” and the links next to it are called the “10-Pack” and clearly, the links are different there than in the regular “organic” listings below.  If traditional SEO (content and inbound links) helps you in the organic, what helps you in the One Box and 10-pack?  Evidence suggests that creating/claiming your local listings is a good start. ]]></description>
		<link>http://www.orbitmedia.com/blog/2009/08/claim-your-local-listing-in-19-places/</link>
			</item>
	<item>
		<title>Plans for the Weekend, Anyone?</title>
		<description><![CDATA[
My sister is coming to visit this weekend &#8211; it will be her 2nd-only big trip to &#8220;chi&#8221; in the 5 years that I&#8217;ve been a resident!  Naturally I&#8217;m stoked and can&#8217;t wait to figure out plans.  Problem is I&#8217;ve been as busy as a beaver with work and haven&#8217;t made it a priority until [...]]]></description>
		<link>http://www.orbitmedia.com/blog/2009/08/plans-for-the-weekend-anyone/</link>
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		<title>Do you have a corporate-web speech impediment?</title>
		<description><![CDATA["Functionality"  I always thought this is a funny word.  Take a simple noun like “function” and add a three-syllable suffix to it and… you still have a noun and it means the same thing.  Is there a difference between “functionality” and “function”?]]></description>
		<link>http://www.orbitmedia.com/blog/2009/06/jargon-watch/</link>
			</item>
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		<title>I Don&#8217;t Make Websites for Our Clients</title>
		<description><![CDATA[Since I’m a web developer at Orbit, our many wonderful clients might be surprised to learn that I don’t make websites for them. But clients don’t use their own sites—sure, they might be on their sites more than anyone else, but they’re not buying t-shirts from themselves, or checking their own service offerings, or looking [...]]]></description>
		<link>http://www.orbitmedia.com/blog/2009/06/i-dont-make-websites-for-our-clients/</link>
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		<title>5 Questions to Ask When Choosing a Web-Design Firm</title>
		<description><![CDATA[Full disclosure: I sell websites. Every day, I meet with companies who are looking for a web-design firm, and naturally, I&#8217;d like some of them to choose us.
But I&#8217;ve also noticed something during these conversations: often, people don&#8217;t ask the most important questions.
A meeting with a web-design company is an interview. You want to make [...]]]></description>
		<link>http://www.orbitmedia.com/blog/2009/04/5-questions-to-ask-when-choosing-a-web-design-firm/</link>
			</item>
	<item>
		<title>Progress is the Great Human Ambition</title>
		<description><![CDATA[
I just got done reading through the AIGA &#8220;Why&#8221; booklet and I feel totally refreshed and inspired. Not a day goes by that I don&#8217;t think to myself, &#8220;This is a stressful job, but I&#8217;m so glad I&#8217;m a designer.&#8221;  It&#8217;s not that hard to articulate in simple terms&#8230;
Yes, I get to be creative. (A [...]]]></description>
		<link>http://www.orbitmedia.com/blog/2009/03/progress-is-the-great-human-ambition/</link>
			</item>
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		<title>51 seconds</title>
		<description><![CDATA[
That&#8217;s the average time you get to impress your newsletter readers.  (On a positive note &#8211; this is longer than you have to impress them on your homepage.)
So, before you send out that eblast to your lovely and devoted customers, think about the power you are placing on the submit button.  First and foremost, you [...]]]></description>
		<link>http://www.orbitmedia.com/blog/2009/02/51-seconds/</link>
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